Our 40 year history

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I  started this business in Knoxville, TN in August of 1981 having managed what was then, Bruner Shooters Supply in the same location.  Long story short, the owner wouldn't allow me to do the job he hired me to do, changed the name of the business and declared bankruptcy.  That's when I decided to start this company at the ripe old age of 23, and the rest is history.  It became one of the largest, if not THE largest volume dealership in the nation.  I used to laugh at one of my earliest competitors, who came after me,  A. G. (Tony) English) for declaring himself as "#1 dealer", the minute he signed up to drop ship that particular manufacturer's products!   I know for absolute fact that in one particular year,  years after he took on a mutual line of safes, he did $80K in purchases to my $800K.  Maybe he meant he was #1 in Broken Arrow, OK! LOL  Others made similar claims they couldn't back up, but such is the nature of the beast.

I constructed a new building in Kingston, TN in 1984 where I would stay for 28 years.  I'll spare you the details, but when the warehouse distributor programs were dropped in favor of dealer direct programs,  I no longer need that warehouse.  I am now renting retail floor space in a large gun shop/shooting range, Frontier Firearms, which belongs to a longtime customer turned long time friend.   It has worked out to be a good thing for both of us.

In that 40 years,  I have represented American Security Products Co (AMSEC Safes)  Browning Safes, which started out as just Pro-Steel Safes which became Browning-Pro-Steel, Cannon Safes,  Fort Knox Safes, Granite Safes, Liberty Safes, Treadlok Safes (the original and the later reincarnation), and Winchester Safes which were made in the USA by Meilink.  I'm sure I'm forgetting a few.  With that, I know pretty much every safe out there and can tell you the good, the bad, and the ugly of the safe industry for the past 40 years.  Being  a straight shooter is why this business is still here, and I fully expect to have a 50 and even a 150 year anniversary as this is a family business that will continue.

We look forward to serving your security needs, even if that is through saving you money on the delivery of a safe you purchased elsewhere.  We have been doing that since COVID basically shut down everything except the Chinese safe manufacturers.  We deliver safes for Rural King and a few others, and we also pick up and deliver safes for customers who don't want to pay the high prices from the companies who are contracted to deliver safes from Tractor Supply and numerous other big box stores.  

Thanks to all the thousands of you customers for 40 years of business.

Sincerely yours,

Randy Register